Examines the local reception of global Spanish-language soap operas, or telenovelas. Explores how young people talked about Mexican telenovelas in daily life. Concludes that the telenovela, within certain limits, reflected some of the national, ethnic, gender, and class tensions that defined the viewers' identities as working-class, Mexican…

Examines the impact of background media on Dutch students' performance and time spent on paper-and-pencil and memorization homework assignments. Notes that doing homework combined with watching a soap opera interfered with students' performance on both types of assignments. Indicates that music in the background left homework performance…

Describes development of an objective content analytic category scheme for measuring the sexiness of women's business attire in media presentations. Finds women's business attire in television soap operas significantly more provocative than real-world attire. Finds a significant positive correlation between the degree of sexiness as measured by…

Hypothesizes that instrumental media motivation, selectivity, attention, and involvement are positive predictors of satisfaction, parasocial interaction, and cultivation effects from watching daytime television serials; avoidance, distraction, and skepticism were seen as negative predictors. Finds support for these expectations through three path…

Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…