Describes a study that tested whether the accessibility of information in memory mediates the cultivation effect (the effect of television viewing on social perceptions), consistent with the availability heuristic. Shows that heavy viewers gave higher frequency estimates (cultivation effect) and responded faster (accessibility effect) than did…

Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)

Examined the triggering effect of maritally related suicide stories in the mass media on monthly suicide rates of those involved in divorce or in marital distress. Support was found for this effect, independent of season and of changes in unemployment, but the unemployment rate was more closely associated with suicide than suicide stories in the…