Examines the local reception of global Spanish-language soap operas, or telenovelas. Explores how young people talked about Mexican telenovelas in daily life. Concludes that the telenovela, within certain limits, reflected some of the national, ethnic, gender, and class tensions that defined the viewers' identities as working-class, Mexican…

Investigates the effects of India's first long-running television soap opera that was designed to promote women's status in Indian society. Finds that exposure to the program was positively associated with viewers' involvement with the characters in the program and with viewer's television dependency, but did not make viewers more aware of women's…

Describes development of an objective content analytic category scheme for measuring the sexiness of women's business attire in media presentations. Finds women's business attire in television soap operas significantly more provocative than real-world attire. Finds a significant positive correlation between the degree of sexiness as measured by…

This paper questions some of the assumptions that permeate the current literature about soap operas and television, examining particularly the model according to which soap operas are the expression of an "essential" and universal feminine nature. The paper suggests the pertinence of a crosscultural approach to the study of melodrama as…

Examines how young girls in a multi-aged primary classroom constructed gendered identities and meanings through interactions with books and televised soap operas that often distort their vision of reality and what it is to live as a female. Discovers that the girls interpreted story to make it fit into their already established ideas about…