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Peer reviewedGripsrud, Jostein – Critical Studies in Mass Communication, 1990
Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)
Descriptors: Audience Analysis, Audiences, Communication Research, Cultural Differences
