In 1994 the Kaiser Family Foundation commissioned a monitoring project which assessed the frequency and representation of sexual behaviors in five daytime television soap operas. A new study sought to provide up-to-date quantitative information and to extend the previous project by examining more specifically the representation of planning for and…

Describes development of an objective content analytic category scheme for measuring the sexiness of women's business attire in media presentations. Finds women's business attire in television soap operas significantly more provocative than real-world attire. Finds a significant positive correlation between the degree of sexiness as measured by…

Studies sexual morality in one year of programing of the soap opera "All My Children." Reconceptualizes definitions of inappropriate sexual behavior to deemphasize marital status. Examines use of force in sexual contact. Finds that men, often heroes, engage in and are rewarded for aggressive sexual behavior in spite of women's protests.…