The U.S. Food and Drug Administration (FDA) developed a public education campaign, The Real Cost, that reduced youth susceptibility to tobacco product use. We sought to identify the mechanisms that may underlie the impact of The Real Cost ads on susceptibility to vaping to inform youth tobacco prevention campaigns. Our online randomized controlled…

Background: The prevalence of electronic-cigarette (e-cigarette) product placement in music videos is on the rise and currently unregulated. This promotional activity is concerning given the popularity of music videos among young adults. Aims: We examined associations between self-reported levels of exposure to music videos with any e-cigarette…

The majority of U.S. adults believe that smoking is a cause of lung cancer, but research suggests that the percentage of adults who believe smoking causes other types of cancers and chronic disease is lower. This study examines the correlates of beliefs about several established health effects of smoking in a nationally representative sample of…

Understanding how two characteristics--flavors and modified risk messages--affect perceptions and subjective effects of electronic cigarettes (e-cigarettes) can inform tobacco control efforts. In two within-subjects studies (N = 17 and N = 19), the effects of e-cigarette flavors (tobacco vs. menthol and unflavored vs. cherry) and hypothetical…

Although smoking declines in the United States, the prevalence of male adolescent smokeless tobacco (ST; moist snuff and chewing tobacco) use remains unchanged. ST product characteristics, such as flavoring, packaging, and branding, could influence adolescents' ST initiation and continued use. This qualitative study examines the potential role of…

Expenditures on gambling advertisements and promotions in North America have increased to unprecedented rates. Youth are particularly vulnerable to pro-gambling messages, and underage gambling has become a critical public health crisis the solution of which necessitates an environmental approach. In this paper, we examine an analogous situation,…

Written for 12 to 14 year olds. The 25 activities use hands-on experience to facilitate youth learning, including concepts review and learning assessment at each chapter's end. A retrospective impact evaluation is included in the appendices along with additional resources, glossary, training outline and teaching tips. An accompanying cd-rom…

As part of the effort to reduce cigarette smoking--the single most preventable cause of death in the society--researchers have tried for over half a century to identify effective school-based anti-tobacco education that can discourage tobacco use among children and adolescents. Unfortunately, deaf and hard of hearing young people have been largely…