This paper outlines an action research project developed to investigate the gap in teaching and learning placement materials available to students, academics and practitioners in the art, design and media sector, particularly with respect to micro-businesses. Previous research, funded by the UK's Higher Education Subject Centre for Art Design Media (ADM-HEA) and the Centre for Excellence in Professional Placement Learning (Ceppl) has shown that the creative industries are becoming strongly characterized by "portfolio" employment: sole practitioners, freelancers and the self-employed who have established innovative micro-businesses and small to medium-sized enterprises. Engagement between educators and this industrial sector plays a crucial role in maximizing the placement opportunities available to learners and connecting students with the entrepreneurial options available to them following graduation. (Contains 2 tables, 1 figure, and 5 notes.)