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Direct linkRussell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; Kuhn, Kerri-Ann – Journal of Marketing Education, 2010
Engaged students are committed and more likely to continue their university studies. Subsequently, they are less resource intensive from a university's perspective. This article details an experiential second-year marketing course that requires students to develop real products and services to sell on two organized market days. In the course,…
Descriptors: Undergraduate Study, Marketing, Undergraduate Students, Business
