In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…

To have a better understanding of the sociolinguistic surroundings of Japanese Brazilians as return migrants in Japan, this study investigates language use in their communities from a perspective of linguistic landscape (LL), paying particular attention to their ethnic identity as to how they are viewed by the host society, including language…

The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…

Purpose: The purpose of this paper is to examine students' attitudes toward sustainable dining. It aims to identify the level of importance that students place on specific on-campus sustainable dining initiatives and the factors that affect their attitudes and behaviors. Design/methodology/approach: A random sample of 197 undergraduate students…

Postsecondary science faculty face challenges in balancing the engagement of undergraduates and concomitantly ensuring they gain and retain knowledge, either in standard lectures or labs as well as in outdoor activities. Designing on-campus trails with interpretive signs may provide a unique avenue to inform students across majors of local…

Public space plays a pivotal role in translating language policy into real-world practice. This study is grounded in empirical data collected through ethnographic fieldwork and semi-structured interviews from the Beijing Subway Line 1, which is typical of the normativity of a public space. The findings indicate that the linguistic landscape (LL)…

The purpose of this study is to investigate what semiotic analysis can reveal about how welcoming and inclusive a science library space is for patrons. A space was examined in terms of its messaging to patrons of various genders, abilities, races, ethnicities, nationalities, and disciplines. Findings are presented about the space's messaging…

Many pragmaticists claimed that pragmatics developed mainly from 1970s and 1980s, taking the emergence of its series of pragmatic theories (e.g., Cooperative Principle, Conversation Implicature, Relevance Theory, etc.), methodology, and the official issue of "Journal of Pragmatics" (1977) in Amsterdam as its marks. However, few scholars…

This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

Migrant communities settle and appropriate spaces in their new home through deterritorialisation and reterritorialisation processes, which involve the reconceptualisation of the language and symbols of the homeland and those spoken and used in the diaspora. The public sphere is one of the most distinguishable places where this contextual relation…

Objective: Transgender and gender-diverse (TGD) individuals face significant discrimination in healthcare settings, often avoiding necessary care due to anticipated bias. To foster inclusive environments, initiatives such as providers wearing pronoun badges have been proposed. However, limited research exists on the impact that health care…

Linguistic landscape studies (LLS) involve analyzing public signs in specific areas (e.g., streets, entire cities) to reveal the socio-cultural and sociolinguistic structures present. Turkey has been influenced by various cultures, particularly following the refugee influx starting in 2011 and recent internationalization efforts. Such social…

In the study, we compared the effectiveness and efficiency of two error correction (EC) procedures --a model of the correct response (MoCR) and remove and re-present (RRp)--when using discrete trial training (DTT) in teaching to identify the community signs to children with autism spectrum disorder. We also examined the maintenance and…

Recent linguistic landscape (LL) research has witnessed a change in focus to untypical, peripheral and fluid signs. Compared to typical (or permanent, fixed, etc.) signs which tend to be subject to strong policy intervention, language use on untypical signs is often more autonomous, thus could better reflect the "de facto" language…

This article describes the changing linguistic landscape on the North Shore of Vancouver, British Columbia, Canada, during the first three months of the COVID-19 pandemic. I present an account of the visual representation of change along the area's parks and trails, which remained open for socially-distanced exercise during the province's…