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Direct linkKe, Shih-Chiang; Gupta, Ankit; Lo, Yu-Hui; Ting, Chih-Chung; Tseng, Philip – Cognitive Research: Principles and Implications, 2023
The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…
Descriptors: Visual Perception, Cues, Cognitive Processes, Prior Learning
Suegami, Takashi; Laeng, Bruno – Brain and Cognition, 2013
It has been shown that the left and right cerebral hemispheres (LH and RH) respectively process qualitative or "categorical" spatial relations and metric or "coordinate" spatial relations. However, categorical spatial information could be thought as divided into two types: semantically-coded and visuospatially-coded categorical information. We…
Descriptors: Spatial Ability, Semantics, Stimuli, Brain Hemisphere Functions
Braden, Roberts A., Ed.; And Others – 1987
Presentations at the International Visual Literacy Association conference are grouped under five topics, a prologue, and an epilogue: (1) Prologue--"Writing About Visual Literacy" (Roberts A. Braden); (2) Visible Language--four papers concerning picture books, the Macintosh and Laserwriter, the design of library signs, and visual literacy and…
Descriptors: Art Education, Cognitive Style, Computer Assisted Instruction, Critical Viewing
