This paper offers a comprehensive survey of translation ethics within the theoretical frame of Lady Welby's meaning triad concerning the relationship between ethics and translation in the meaning process of sign activities. The paper mainly discusses such aspects as: (1) the relationship between meaning triad and translation ethics, (2) upward…

This study explores the important communicative roles carried out by road signs both directly and indirectly. The qualitative analysis is based on a corpus of 150 road signs collected from signage on state and local highways and roadways in seven U.S. states. Road signs were identified as either full, grammatical sentences or as block language.…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

In "The Light of Day," Eric Ambler creates a dysphoric Istanbul through the opposition of East and West. However, its Turkish translation "Gün Isigi" by Adnan Semih Yazicioglu tends to create a very different narrative by transforming signs related to Istanbul and some Orientalist clichés. In this study, the image of the East…

It has been shown that the left and right cerebral hemispheres (LH and RH) respectively process qualitative or "categorical" spatial relations and metric or "coordinate" spatial relations. However, categorical spatial information could be thought as divided into two types: semantically-coded and visuospatially-coded categorical information. We…

This paper explores the function of bilingual advertising by analyzing a case study of bilingual advertising in the Chinatown of Melbourne, Australia. The use of bilingual advertising in an immigrant setting differentiates itself from those in Asian settings where English is not used by dominant proportion of speakers in the society, and this…

The current study applies semantic differential to explore the semantic perception of emergency signs, in an attempt to analyze the meanings of emergency signs in regard to the psychological exigencies of the general public. The results indicate that problems concerning recognition accuracy have been observed, but also that the evaluation of the…

The aim of this research was to test whether there is an inherent difficulty in understanding prohibition signs rather than obligation signs. In the experiment conducted, participants decided whether simple car movements presented on a computer screen were allowed or not according to either obligation or prohibition traffic signs. The information…

(Text is in French.)

Discusses the problems involved in establishing a system of linguistic notation. (Text is in French.) (PMP)

Russian text published in Jazyk i Celovek", memorial volume for Professor P.S. Kuznecov, Moscow University Press, 1970. (VM)

Deals with the relationship existing between the signifier and the signified components of signs, and with problems in the definition of signs. It is also concerned with recognizing the relationship of semiotics to developmental psychology and ethology. (Available from Semiotica, Co-Libri, P.O. Box 482, The Hague 2076, The Netherlands)

This comment attempts to identify different "semiotic perspectives" proposed by the authors of this special issue according to the problems they discuss. These problems can be distinguished as problems concerning the representation of mathematical knowledge, the definition and objectivity of meaning, epistemological questions of learning and…