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Ke, Shih-Chiang; Gupta, Ankit; Lo, Yu-Hui; Ting, Chih-Chung; Tseng, Philip – Cognitive Research: Principles and Implications, 2023
The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…
Descriptors: Visual Perception, Cues, Cognitive Processes, Prior Learning
Kim, Kyungyoun – ProQuest LLC, 2009
Many prior studies conducted in museums have focused primarily on exhibits as the main objects for learning. Less progress has been made in studying signage as another meaning-making tool in museums. The present study was designed to understand the role of signage in family learning by answering the following research questions, "How does signage…
Descriptors: Museums, Signs, Exhibits, Learning