It's important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent…

This article looks at the presence of Italian in the linguistic landscape (LL) of Kuala Lumpur, Malaysia. Rather surprisingly, Italian is quite visible, and it might even be the most used European language after English. After a general introduction on the Italian language and Malaysia, including the latter's LL, the article goes on to outline the…

The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…

Purpose: This paper aims to explore the development narrative and usage of environmental sustainability tours available at universities and takes an in-depth look into the Western Kentucky University (WKU) Green Tour. Design/methodology/approach: Questionnaires and interviews were conducted with sustainability leaders involved in tours at their…

The purpose of this research is to reveal the perceptions of students of five years old group about scientists. The practice was implemented with 76 students having education in five-age group continuing to various nursery schools located in the center of Kastamonu province. Before starting the practice, the teacher asked the questions of…

In this paper, we explore the connections between a linguistic landscape and language ideologies in an elementary school in a village within the Hungarian region of Szeklerland in Romania. This "schoolscape" is analysed as a display or materialization of the "hidden curriculum" regarding the construction of linguistic and…

This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…

Modern zoos utilise a variety of education tools for communicating with visitors. Previous research has discussed the benefits of providing multiple education communications, yet little research provides an indication of what communications are being employed within zoos today. This research is a two-phased, mixed-methods investigation into the…

Although several studies have examined attitudes towards cougars, little research has been done to specifically address the perceptions on cougar-related interpretive media. The purpose of this study was to examine whether hikers read the available signage pertaining to cougars and examine the hikers' perceptions of current signs and cougar-human…

This narrative article analyses three Korean undergraduate students' experiences conducting a linguistic landscape research project. Linguistic landscape research, the study of publicly displayed language such as billboards and other signs, is a relatively new area of scholarly interest. However, there has been only limited study of using…

This qualitative ethnographic Linguistic Landscape (LL) study collected and analyzed ten individual "walking tour" interviews with residents of Memphis, Tennessee, exploring the personal thoughts and feelings about linguistic changes in the communities triggered by the LL. The researcher focused the participants' attention on…

For students with visual impairments, Information and Communication Technology (ICT) has become an important means through which they can learn and access learning materials at various levels of education. However, their learning experiences in using such form of technologies have been rarely documented, thus suggests society's lack of…

Algebra uses symbols for generalizing arithmetic. These symbols have different meanings and interpretations in different situations. Students have different perceptions about these symbols, letters and signs. Despite the vast research by on the students' difficulties in understanding letters in Algebra, the overall image that emerges from the…

Almost all of what people learn from outdoor educational settings such as zoos and gardens stems from the exhibits themselves or signs about the exhibits. Evaluation of the various forms of visual communication in outdoor educational settings is necessary to determine the effectiveness of exhibitions, educational activities, and/or conservation…