This study explores the important communicative roles carried out by road signs both directly and indirectly. The qualitative analysis is based on a corpus of 150 road signs collected from signage on state and local highways and roadways in seven U.S. states. Road signs were identified as either full, grammatical sentences or as block language.…

The present paper examined the errors occurring in the use of English in the linguistic landscape of Tehran, the capital of Iran. To this end, a total of 400 bilingual (Persian and English) and multilingual signs (Persian, English and Arabic) were culled from the landscape of the city in a course of eighteen months. Having analysed all the signs,…

Institutions are known through the names-cum-titles shown on their signboards, internet websites, letterheads, etc. However, it seems that such cultures could not satisfy the yearning of most organizations. So, they further propagate their core values and traits by constructing short linguistic bursts-cum-contents that can expatiate on what the…

This paper deals with Chinglish as Chinese-English translations found on public bilingual signage in the People's Republic of China. After a short review of the existing literature, this study attempts to establish a typology of Chinglish with corpus-based research. Additionally, the corpus serves for geographical and statistical analysis. This…

Uses the stratificational model of the American linguist S. M. Lamb to analyze a Volkswagen advertisement. (Text is in French.) (PMP)