During a 10-week classroom-based study in a school in western Canada, 17 Kindergarten children had multiple opportunities to learn about how elements of visual art, design and layout in picturebook artwork are fundamental to meaning-making when transacting with this format of literature. Student application of learning about the concepts under…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

This paper documents the linguistic landscape of Saint Catherine Street, a major thoroughfare in Montreal, Quebec, Canada. The street is taken as a microcosm of the sociolinguistic variation observable at the various levels of analysis, ranging from the neighbourhood, the city, the province, Canada as a whole, and the globally similar environment…

In line with a recent trend in sociolinguistic research focusing on the visual dimension of multilingual urban environments, this study investigates multilingualism, as seen in street signage, more particularly shopfronts, in the Parisian neighbourhood of Belleville. Through this illustrative account, the study aims to highlight the ways in which,…

This article investigates what is commonly called multilingual writing. Based on case studies from Mali, and drawing on a number of West African settings, it argues that in fact, not all 'multilingual' writing is in effect multilingual. The article proposes a two-tiered classification of types of writing, based on linguistic properties of texts…

The city of Toulouse is a major contributor to the public visibility of Occitan, a regional language (RL) associated with southern France. Whilst French law recognizes the country's RLs in terms of national heritage, the official supremacy of French remains constitutionally unchallenged. This means that, along with other public texts, street names…

This paper reports on a promising methodology for multilingualism studies that was trialled at the National Institute of Education (NIE) on the campus of Nanyang Technological University (NTU), Singapore, in 2018. The methodology named the Aural-Oral Transect (AOT) is a systematic, easy-to-implement, unbiased way of collecting quantitative data on…

After the end of the civil war in 1990, a major reconstruction effort was underway in Beirut, the capital of Lebanon. With reconstruction came significant changes to the city's landscape and identity. Adopting a linguistic landscape (LL) lens, this study aims at better understanding these changes by asking what languages are used on the store…

This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…

This ethnographic study of linguistic landscape (LL) (Landry & Bourhis, 1997), describes the urban multilingual practices of Tunisia as evidenced by its policy statements, street signage, and local perceptions. Data for this investigation were collected primarily from publicly visible signage in both the capital city (Tunis), and in the suburb…

Seeks to discover in advertising slogans, titles of all kinds, signs, and commercials, allusions to and reflections of French culture. Cultural allusions are treated according to source, technique used, and way of achieving double meaning. The structural aspect is studied according to the diverse forms of play on words. (AMH)

This booklet is intended to assist the English-speaking tourist driving in a French-speaking country to communicate with service station attendants and to read road signs. The booklet is divided into three sections: (1) an English-French listing of parts of the car and useful expressions; (2) common European road signs; and (3) a French-English…

Eight French dictionaries and encyclopedic reference books are reviewed, focusing on their formats, characteristics, and intended uses. They include references for language, geopolitics and economics, economic history, signs and symbols, and an almanac. (MSE)

Classroom use of roadside signs and billboards is recommended both for understanding cultural and geographic context and for learning French. Exercises for decoding and comprehension are suggested. (MSE)

This booklet is the result of a joint effort by the Canadian Chamber of Commerce and the Canadian Government. The booklet explains why bilingualism is an asset to business. It describes how a growing number of firms have decided to turn bilingualism to their advantage in communicating with the consumer community. Suggestions on using bilingualism…