The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This article describes a critical literacy research project undertaken with English Additional Language students at a South African township school. Students were invited to take on the position of researchers in gathering and analysing bumper stickers found in commuter minibuses known as itekisi (taxi). These everyday texts in English and African…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

A wide range of Arabic language variation in form, code choice and orthographic script was wielded by Lebanese political protestors in their graffiti and political placards in Beirut in 2015. That summer, civil protests spilled out into the streets to critique the government inaction over waste management and overall corruption. I will focus on…

Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

As multivalent concepts, projects and formations such as China's Belt and Road Initiative continue to cleave through new spaces, it is increasingly important to attend to the construction, framing, maintenance and dissemination of the sign systems that enable them. Whether or not these systems constitute forms of cultural imperialism, move across…

Institutions are known through the names-cum-titles shown on their signboards, internet websites, letterheads, etc. However, it seems that such cultures could not satisfy the yearning of most organizations. So, they further propagate their core values and traits by constructing short linguistic bursts-cum-contents that can expatiate on what the…

Causal sequences can be segmented into cause and effect. However, some argue causal relations in discourse are by default in "effect-cause" order. Others claim "cause-effect" order is easier to process and the default way of expressing causality, due to iconicity. We conducted experiments testing participants' production…

The Republic of Cyprus is a country characterised by a long-term conflict which resulted in the geopolitical division of the island. Greek-Cypriots and Turkish-Cypriots have lived in separation for more than 30 years until the border re-opened in 2003, allowing people to cross and visit 'the other side'. One of the crossing points is located in…

Background: In South Africa, developing criticality among learners is essential for their careers in school and outside school. However, knowledge and understanding of critical literacy within the schooling context is unclear, with only patchy guidance available for teachers. Objectives: An intervention project was set up to discover how community…

Zoo signs are important for informal learning, but their effect on visitor perception of animals has been sparsely studied. Other studies have established the importance of informal learning in American society; this study discusses zoo signs in the context of such learning. Through the lens of Critical Theory framed by informal learning, and by…

This study examines physical aspects of place and how such visible aspects work to index a discourse of insecurity, including an insider-outsider binary, particularly through security signs in the linguistic landscape (LL). Our main focus is the relationship between policy and the uses of written language that appear in the LL in different census…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

This collection, representing the fruits of recent international work, consists of reprints of articles from the 1967 and 1968 issues of the journal "Social Science Information." It brings together a variety of studies by semioticians of both East and West--treatments of theoretical and methodological issues of modern semiotics, semiotic analysis…