The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…

Objectives: To study the influence of a multi-component poster-based intervention to promote stair climbing in a library on a Canadian university campus. Participants: Adults who ascended to upper levels via staircase/elevator. Methods: Individuals who used the staircase/elevators were counted by observers for 28 days, while either in the…

It has been shown that the left and right cerebral hemispheres (LH and RH) respectively process qualitative or "categorical" spatial relations and metric or "coordinate" spatial relations. However, categorical spatial information could be thought as divided into two types: semantically-coded and visuospatially-coded categorical information. We…

Objective: The authors evaluated whether motivational signage influenced rates of stair use relative to elevator use on a college campus. Participants: In March and April 2004, the authors observed students, faculty, staff, and any visitors accessing a college campus building. Methods: During Phase I, the authors monitored ascending stair and…

The Florida Department of Transportation used a series of changeable-message signs that functioned as freeway guide signs to divert traffic to Universal Theme Park via one of two eastbound exits based on traffic congestion at the first of the two exits. An examination of crashes along the entire route indicated a statistically significant increase…

This study investigated the knowledge and strategies that nonliterate adults use to identify print. Participants were 20 low-socioeconomic status Brazilian adults ranging in age from 20 to 74 years. Participants' ability to identify common environmental signs displaying varying degrees of contextual information was investigated along with their…

Senior drivers are vulnerable to automobile crashes and subsequent injury and death. Safety belts reduce health risks associated with auto crashes. Therefore, it is important to encourage senior drivers to wear safety belts while driving. Using a repeated baseline design (AAB), we previously reported that motivating signs boosted safety belt usage…

The drivers in a battalion about to be deployed to Germany were taught the meanings of international road signs using one of the following techniques: Sign Only, in which the road signs were presented via a slide projector and the names of the slides provided orally by the instructor; Sign Elaboration, which was identical to the Sign Only…