The world is familiar with Chinese wine but neglects its attractive partner, Thumb Fight ([foreign characters omitted]). The Thumb Fight is a precious traditional Chinese drinking game. However, its rare research still focuses on its history, not the translation process during its dynamic playing logic. The semiotic is access to logic from…

Use of demonstration plots showcasing native forbs and grasses in public greenspaces or along well-traveled paths can be helpful in increasing awareness of beneficial plant species. Signage can be used as an educational delivery method--such as that used in arboretums and museums--to bring awareness of the importance of biodiversity, pollinators,…

In the way of commentary, I offer a brief, summative reflection on the complex, multifarious nature of people's semiotic engagements in and with space. Against the backdrop of three snapshot case studies, I suggest there are actually few neat boundaries to be drawn between the linguistic and non-linguistic, between the semiotic and the spatial,…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

The rise of global migration has significantly changed how multilingualism in urban areas is studied. As such, the field of linguistic landscaping (LL) has been rapidly shifting its focus beyond LL signs to understand the semiotic construction of cityscapes and how multilingual communities share them (see Chik, Benson, & Moloney, 2019). In…

A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming…

As multivalent concepts, projects and formations such as China's Belt and Road Initiative continue to cleave through new spaces, it is increasingly important to attend to the construction, framing, maintenance and dissemination of the sign systems that enable them. Whether or not these systems constitute forms of cultural imperialism, move across…

Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a…

This article investigates what is commonly called multilingual writing. Based on case studies from Mali, and drawing on a number of West African settings, it argues that in fact, not all 'multilingual' writing is in effect multilingual. The article proposes a two-tiered classification of types of writing, based on linguistic properties of texts…

Linguistic landscapes have proven to be intriguing foci of sociolinguistic research in and of themselves, given language in public spaces indexes broader sociolinguistic processes, struggles, and policies. This paper, however, trials linguistic landscape as a methodological tool for research that solicits and analyses metalinguistic talk --…

This exploratory case study focuses on the development and implementation of a task called the Inventive English Word Formation in Public Spaces for an undergraduate English Morphology course within the English Language Education program of a university in Indonesia. This task was created based on students' feedback that they disliked the typical…

The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…

Based on a cultural-historical perspective, where play is conceptualized as the creation of an imaginary situation, the study reported in this paper examines how parent-child playful interactions create shared imaginary situations for mediating scientific learning. The main focus of this paper is to reveal sign-mediated learning process through…

Purpose: This paper aims to explore the development narrative and usage of environmental sustainability tours available at universities and takes an in-depth look into the Western Kentucky University (WKU) Green Tour. Design/methodology/approach: Questionnaires and interviews were conducted with sustainability leaders involved in tours at their…

The USA is commonly portrayed as a country dominated by the ideology of monolingualism [Dick, Hilary Parsons. 2011. "Language and Migration to the United States." "Annual Review of Anthropology" 40: 227-240; Silverstein, Michael. 1996. "Monoglot 'Standard' in America: Standardization and Metaphors of Linguistic…