This paper is about multilingual signs in Tokyo. It is based on empirical research conducted in 2003. Special attention is given to the distinction between official and nonofficial multilingual signs. It will be demonstrated that the two types of signs exhibit some essentially different characteristics with regard to the languages contained and…

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…