In urban centers, many residents commute to work and are exposed to visual input displayed on cars around them. License plates become a space utilized by advertisers to display advertising messages. This is an instance of the presence of language in the public space, or the "linguistic landscape" of an area. The purpose of the present…

Presents a multipart exercise developed to facilitate a semiotic approach for teachers of journalism courses concerned with feature writing and photography, in advertising copywriting classes, and for public relations projects involved with image development. Notes that the lessons for each sequence are based upon a process of discovery through a…