Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

Currently available web page accessibility guidelines focus more on reading and writing, with inadequate attention to other aspects of online learning such as computer-mediated communication. This study aims to explore the engagement of Malaysia secondary school students with dyslexia and students without dyslexia on various synchronous and…

This study was carried out to identify the benefits and drawbacks of using mobile social network application WhatsApp in the education of Secondary Education students. In this research, survey model was used and open-ended question form to 145 students together with semi-structured interview technique to 6 students were employed and answer to the…

This research is an exploratory study that seeks to evaluate the potentials of the Chinese app WeChat to enhance the spoken fluency of learners of French in China, who report having limited and insufficient opportunities to practice speaking in their daily life. WeChat is an extremely popular instant messenger facilitating communication through a…

Teacher training programs have a pivotal role in sophisticated Turkish education system. In order to reach high standards in teacher training, trainers should encourage and supervise pre-service teachers to use effective teaching skills and strategies. To ensure that providing feedback is regarded to be a widely accepted way for maximizing the use…

The challenges of the doctoral journey can create social and academic isolation. Student support is normally facilitated through the supervisory team and research training programmes. There is little empirical evidence on the role group supervision and peer learning can play in nurturing and sustaining doctoral scholarship. This article explores…

Vietnamese high school students have few opportunities to use English outside class and they are often reluctant to speak in class. This paper describes and explains the students' willingness to communicate (WTC) and relates this to varied perceptions of social presence. Eighteen high school students in Vietnam took a six-week online course using…

Aim/Purpose: In this paper, we analyze the phenomenon of "classroom WhatsApp groups", in which a teacher and students from a particular classroom interact with one another, while specifically focusing on the student perspective of these interactions. Background: The instant messaging application WhatsApp enables quick, interactive…

This article describes how there are specific tools and techniques used by teachers in synchronous-live-virtual classroom environments. Those items were investigated in this article. Data was collected from semi-structured, one-on-one interviews conducted with a purposeful sample of twelve identified "highly-qualified" teachers at a…

Interaction plays a significant role to foster usability and quality in online education. It is one of the quality standard to reveal the evidence of practice in online distance education models. This research study aims to evaluate levels of interaction in the practices of distance education centres. It is aimed to provide online distance…

The nexus between paid work and study is important. Developing opportunities to facilitate this link is a key part of good course design especially in postgraduate programs. Strong communities of practice can also assist with improving links between research and practice. The online study environment affords some challenges to achieving these…

Distance education is expanding in all continents, and the use of video has dominated internet. Synchronous Video Communication (SVC) has not been an option thoroughly investigated and practitioners, who use and design synchronous learning scenarios, are in urgent need of guidance. Distant learners face many barriers, and as a result, they drop…

This article is based on a Cross-Cultural Distance Learning (CCDL) model between university students in Korea and Japan during the 1st semester of 2016 and this lesson model consists of synchronous and asynchronous CMC activities focusing on the interactions between non-native speakers of English. This article shows that EFL learners in Korea can…

Directive communication is a key leadership practise in schools. However, very little direct attention has been given to this important feature of the school communication system. The purpose of the research reported here was to produce a richer description of directive communication in the context of Australian primary schools, and in so doing,…

The low retention rates of students in science technology, engineering, and mathematics (STEM) and STEM-related majors threaten the ability of the United States to maintain its prominence in science and technology and meet economic demand (Executive Office of the President, President's Council of Advisors on Science and Technology, 2012). One…