The coherence principle suggests removing unnecessary--or seductive--content from educational texts to reduce cognitive load. However, the binary proposition that all seductive details should be excluded neglects images' potential to prime semantically related concepts, which makes texts easier to process. It was hypothesized that this priming…

The present research examines the nature of the different processes that have been proposed to underlie semantic priming. Specifically, it has been argued that priming arises as a result of "automatic target activation" and/or the use of strategies like prospective "expectancy generation" and "retrospective semantic…