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Hekmat, Hamid; Vanian, Daniel – Journal of Consulting and Clinical Psychology, 1971
Results support the hypothesized relationship between meaning and phobia. Semantic desensitization techniques based on counter conditioning of meaning were significantly effective in altering the semantic value of the word from unpleasantness to neutrality. (Author)
Descriptors: Associative Learning, Behavior Change, Behavior Patterns, College Students