We examined whether semantic activation by subliminally presented stimuli is dependent upon the extent to which participants assign attention to specific semantic stimulus features and stimulus dimensions. Participants pronounced visible target words that were preceded by briefly presented, masked prime words. Both affective and non-affective…

We report the results of an affective priming study conducted with proficient sequential German and French bilinguals to assess automatic affective word processing in L1 and L2. Additionally, a semantic priming task was conducted in both languages. Whereas semantic priming effects occurred in L1 and L2, and significant affective priming effects…

The present research demonstrates that very brief variations in affect, being around 1 s in length and changing from trial to trial independently from semantic relatedness of primes and targets, modulate the amount of semantic priming. Implementing consonant and dissonant chords (Experiments 1 and 5), naturalistic sounds (Experiment 2), and visual…