This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable goals, and create a niche); (2) "Secrets to Boost Your Marketing Power" (e.g., emphasize the benefits, check out the competition, and sell oneself in as…

Describes the programs, goals, and global approach of a magnet high school in Atlanta, GA. (EKN)

Describes the leadership efforts in international education by the department of International Communication and Culture of SUNY College at Cortland. (EKN)

Examines role of ESL teacher in implementing "Language across the Curriculum" as a program for action. Discusses roots, benefits to the ESL program, the teacher, the learner, and others. Believes it is the responsibility of the teachers, departments, consultants, board personnel, etc. to press for changes they feel are in the best interests of…

Discusses implications for future school board policy for second language programs in Western Canada. Includes discussion of environmental influences, international factors, federal factors, Quebec's influence, provincial factors, neighboring school divisions, and socio-political realities, etc. (AH)

Presents instructional unit as example of materials developed for use in FLEX programs. Purpose of unit is to introduce students to German and the culture of the people who speak it, with a global perspective. (BK)

Identifies, using the Monitor Model, the problem of teaching English as a second language (TESL) as managerial and presumes that it does not indicate a lack in the underpinnings of the TESL fields. Proposes that the solution is to integrate TESL programs with larger resettlement programs. (Author/MK)

Presents case in favor of the teaching of foreign languages at all educational levels based on humanistic concerns. Calls for creation of language-centered liberal arts program to be installed in schools and colleges. (BK)

Encourages a reduction in the number of Ph.D. programs in English and foreign languages and the raising of standards for admission to graduate programs. (DD)

Describes the threshold-level movement in European language teaching. Objectives are not defined in terms of what material is to be covered but in terms of what behavior is desired. The movement's application to Australia is discussed from three perspectives: (1) social justice, (2) linguistic resources, and (3) multiculturalism. (PJM)

Middle school philosophy requires primary attention to student characteristics and needs when designing language programs. Designers must recognize a need for concrete treatment of subject matter and an integrated, egalitarian approach to instruction. Advice is provided regarding the articulation concerns, program outcome options, and format…

A survey of the Language Program Coordinator (LPC) role in higher education deals with conditions of employment, professional training, support for professional development and research, the nature of the LPC's responsibilities, his or her relationship to other members of language departments, and professional status. (17 references) (CP)

This volume reports on innovative, useful evaluation work conducted within U.S. college foreign language programs. An introductory chapter scopes out the territory, reporting key findings from research into the concerns, impetuses, and uses for evaluation that FL educators identify. Seven chapters then highlight examples of evaluations conducted…