The present study uses data from 1147 university language students from lower-division and upper-division courses from eight different languages. The purpose of this study was to determine the influence of course placement, first course enrollment, and personal/professional relationships had on university learners' intentions to minor or major…

Whereas major research universities may accommodate programs of study in Arabic, Chinese, or Persian, regional universities and liberal arts colleges have struggled to adapt to a wider and more complex array of world languages and literatures in the 21st century. Many have been forced to choose between radically restructuring or closing programs…

Twelve suggestions for building a German program to attract and maintain student interest and enrollment are discussed. The strategies concern: teacher qualities; mini-course units; cadet teaching; average student; grading; community involvement; foreign language projects; and inter-cultural readings. (SW)

This paper presents a case-study of the successful nine-month plan with which Tulane University guaranteed the growth and continuation of its Italian program. The paper provides a blueprint for the teacher of Italian on any campus who wishes to strengthen the position of his Italian program in this era when dwindling federal, state and university…

A new major at the University of Scranton (Pennsylvania), International Language/Business (IL/Bus), is described that first accepted students in 1986. This foreign language major of 27 credits, with a concentration in business was modeled on two cooperative programs between the College of Arts and Sciences and the School of Management that were…

2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…