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Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
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Nawamawat, Peerapimol; Cedar, Payung – English Language Teaching, 2021
There are many non-native English language teachers communicating with each other on a daily basis in English. The communicative strategies of non-native English language teachers can be easily identified. This study investigated the communicative strategies used by Thai and Filipino teachers. This research focused on the teacher's interaction,…
Descriptors: Teacher Student Relationship, Language Teachers, Second Language Learning, Second Language Instruction
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Infante, Paolo; Licona, Peter R. – International Journal of Bilingual Education and Bilingualism, 2021
This article investigates translanguaging as pedagogy in an English/Spanish dual language middle school science classroom as teacher and students engage in scientific argumentation about issues of biodiversity. Drawing from literature on bilingual education, bilingualism, linguistically responsive teaching, and scientific argumentation, we…
Descriptors: Science Instruction, Bilingual Education, Teaching Methods, Code Switching (Language)
Stewart, Mary Amanda, Ed.; Hansen-Thomas, Holly, Ed. – TESOL Press, 2019
Discover the ways teachers and researchers apply up-to-date TESOL research to meet both content and language acquisition criteria while also affirming students' cultural knowledge, life experiences, and language abilities. Like the high school grades themselves, the chapters in this volume are organized by academic content area including language…
Descriptors: English (Second Language), Language Teachers, Language Arts, Social Studies
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Benson, Phil – Language Learning & Technology, 2015
It is often observed that the globalization of social media has opened up new opportunities for informal intercultural communication and foreign language learning. This study aims to go beyond this general observation through a case study that explores how discourse analysis tools might be used to uncover evidence of language and intercultural…
Descriptors: Social Networks, Internet, Video Technology, Electronic Publishing