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Download full textKoonnala, Pristsana; Chaiwong, Napasporn – LEARN Journal: Language Education and Acquisition Research Network, 2023
This study examines the persuasive English language in MasterClass's video advertisements. An analysis framework was formed using twenty-four techniques to identify persuasive language, and the purposes of using different techniques in one hundred and forty-one MasterClass's video scripts. The analysis included identifying the primary argument of…
Descriptors: Advertising, Video Technology, English (Second Language), Second Language Learning
