Assigned by Mars Bureau (pseudonym) to develop and implement the first mega training project in Thailand to prepare tourism professionals for the ASEAN Economic Community (AEC) job market, we conducted English for Specific Purposes (ESP) literature review to run this mega project. However, in a tourism context, we encountered several challenges…

This non-experimental study gauged the English lexical preferences of 545 native Japanese university students. Specifically, this univariate design collated the frequency of English loanword selection in preference to non-borrowed lexical items. A major focus of the study design was instrument validity, addressing the flaws of two previous studies…