This study examines the persuasive English language in MasterClass's video advertisements. An analysis framework was formed using twenty-four techniques to identify persuasive language, and the purposes of using different techniques in one hundred and forty-one MasterClass's video scripts. The analysis included identifying the primary argument of…

Describes a public relations writing course on how to write the PSA (public service announcement). (PD)

This paper contains handouts and materials for use in a college level nonfiction television writing course. Following a description of the course and its assignments and texts, the major portion of the paper contains samples of various script formats, including a news commentary, a commercial advertisement, a documentary, and public and community…

This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…

The Action-Communication-Expression program, an extension of a speech communication class in a Houston (Texas) high school, involves visual and concrete communication, such as photography, script writing, and filmmaking. Students in two speech classes work in small groups of four or five, independently of the teacher, after receiving initial…

Children's publicness is undergoing a substantial change. "Scripts" created by the media and involving intensive consumption influence when, where, and how children's publicness occurs. Particularly important are attempts to develop new ways of integrating medial, sensual-active, body-, space- and group-related actions. This article…

A growing awareness of the potential importance to education of media such as radio, television, and motion pictures, is reflected in the notable increase in published literature on the subject.. This first revision in 4 years of the Office of Education's "Radio and Television Bibliography" contains significant additions in virtually every aspect…