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Download full textErfani, Seyyed Mahdi – English Language Teaching, 2012
While integrating visual features can be among the most important characteristics of English language textbooks, reviewing the current locally-produced English for Specific Purposes (ESP) ones reveals that they lack such a feature. Enjoying a rich theoretical background including Paivio's dual coding theory as well as Sert's educational semiotics,…
Descriptors: Foreign Countries, English for Special Purposes, College Students, Semiotics
