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Meyers, Harriet – CURRENTS, 2012
Rugby, football, and lacrosse; concerts by the bands of their university years; reunions with classmates and teammates. These attractions may draw undergraduate alumni back to campus, but graduate alumni are birds of a different feather. They, too, may be engaged by their alma mater, but their attachments often run contrary to the traditional…
Descriptors: Alumni, Institutional Advancement, Change Strategies, Strategic Planning