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Peer reviewedGorchels, Linda; And Others – Journal of Marketing for Higher Education, 1996
A survey of 1,267 executives, mid-level managers, and supervisors in a wide variety of industries found strong shared preferences about the length, size, and format of professional seminars, and also revealed some differences in preference according to managerial level. Implications for design and marketing of seminars to the business community…
Descriptors: Administrator Attitudes, Business Administration Education, Class Size, Higher Education
