Twelve training experts discuss their views on the efficacy of sales training in relation to organizational budget and sales success. (WL)

This report of a 2-week workshop contains four papers presented by their authors, eight business presentations, and 1 group and 24 individual projects developed by the workshop participants. The papers pertain to project evaluation, project information, project training and distributive programs. The business presentations relate to new products,…

This report of a 2-week workshop contains 12 papers presented by their authors, four business presentations, and 12 group and 25 individual projects. The papers pertain to the application of the project method, objectives and use of projects, and preparing culturally deprived students. The business presentations relate to advertising, credit,…

A series of four proposals for foreign language teachers suggesting the development of a "sales" approach to generate student motivation for language study is developed in this study. A brief analysis of advertising procedures used in television commercials underscores the importance of consumer motivation in sales programs. (RL)

This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…

Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing,…

This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing…

The fashion merchandising guide is the fourth of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. The job-preparatory guide is intended to provide youths and adults with intensive preparation for initial entry employment and also with career advancement opportunities within the…