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Peer reviewedGoodwin, Dave – Journal of Technical Writing and Communication, 1994
Describes how professional writers from Bell Northern Research, enrolled in a professional writing program, designed a quick reference guide for in-house use, and then provided a theoretical framework to ground and explain their visual design choices. Offers the instructor's theoretical reflections on how visual design can motivate readers to read…
Descriptors: Case Studies, Higher Education, Program Descriptions, Rhetoric
Download full textZappen, James P., Ed.; Katz, Susan, Ed. – 1991
Based on the theme of issues, questions, and controversies in program development and review, this proceedings presents papers delivered at the annual meeting of the Council for Programs in Technical and Scientific Communication (CPTSC). Papers in the proceedings are divided into four sections: Benchmarks for Quality: Developing Criteria for…
Descriptors: Accreditation (Institutions), Advisory Committees, Case Studies, College Faculty
Favre, Betty Atkinson – 1991
The Technical-Professional Communication (TPC) Option at Maryland's Frostburg State University is a response to the growing demand from government, business, and industry to prepare MBAs to meet the high performance requirements of managers who must communicate and communicators who must manage. Students taking this 15-hour writing-intensive…
Descriptors: Business Administration Education, Business Communication, College Curriculum, Graduate Study
