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Direct linkMelanie B. Richards; Trena M. Paulus – Marketing Education Review, 2025
The integration of artificial intelligence (AI), and particularly generative AI, into research methods is rapidly transforming both academic and industry marketing research, including both methods practices and education regarding these practices. AI application within methods offers new opportunities for enhancing efficiency, automating…
Descriptors: Artificial Intelligence, Research Methodology, Marketing, Researchers
Corby, Deirdre; Sweeney, Mary Rose – Journal of Intellectual Disabilities, 2019
Researchers are challenged to provide opportunities for people with intellectual disabilities (IDs) and their families to become participants in research. This article explores the processes and procedures involved in conducting a mixed-methods study. The preparation for the study is described and explained. Recruitment is examined by describing…
Descriptors: Intellectual Disability, Mixed Methods Research, Athletics, Competition
