Describes three classes of measurement techniques: (1) interviewing methods; (2) record retrieval procedures; and (3) observation methods. Discusses primary reasons for measurement error. Concludes that, although measurement error can be defined and controlled for, there are other design factors that also must be considered. (CFR)

Maintains that the need for gathering sensitive information frequently arises in planning and implementing organizational surveys. Describes methods of designing the instrument format and the mode of data collection. Provides a description and process summary of the Randomized Response Technique (RRT). (CFR)