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Clark, Francis E.; Angert, Jay F. – Instructional Innovator, 1984
Discusses lack of integration between communication and educational technology research, and argues that theory and research must be reciprocal, that media research efforts will continue to produce limited observations without acknowledgement of commonality with communication, and that findings of previous media research need to be integrated…
Descriptors: Aptitude Treatment Interaction, Communication Research, Educational Media, Educational Technology
Clark, Francis E.; Angert, Jay F. – 1979
A summarization of media research inadequacies remains a standard feature of media literature reviews. A Gestalt solution would be a research model, applicable to field studies in educational institutions, which accounts for the total instructional setting. It appears that an appropriate research model must be directly related to the…
Descriptors: Aptitude Treatment Interaction, Educational Environment, Educational Research, Individual Characteristics