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Download full textKulavuz-Onal, Derya – CALICO Journal, 2015
Netnography (Kozinets, 2010) is an ethnographic approach to study communities that exist primarily online. Engaging in online participant observation, the netnographer connects to the online community through a computer screen, and the field is located inside the screen. Although it has been used in marketing research extensively, netnography is a…
Descriptors: Second Language Learning, Computer Assisted Instruction, Web Based Instruction, Ethnography
Direct linkKulavuz-Onal, Derya; Vasquez, Camilla – Ethnography and Education, 2013
Netnography is an approach to studying online communities and cultures to arrive at an ethnographic understanding. Drawing on our own experiences and methodological choices in a netnography of a multi-site online community of practice of English language teachers, known as Webheads in Action, this article illustrates how ethnographic fieldwork…
Descriptors: English (Second Language), Second Language Instruction, Second Language Learning, Language Teachers
Rodriguez, Tracy – High School Journal, 2009
Drawing from a one-year qualitative research study, this article explores the transnational lives and experiences of three young women and their little sisters in New York with close ties to the Dominican Republic. Using ethnographic research methods--life history interviews, focus groups, participant observation, and document analysis, I examine…
Descriptors: Qualitative Research, Participant Observation, Research Methodology, Focus Groups
