Examines the increasing number of articles employing quantitative content analyses published from 1971-1995 in "Journalism and Mass Communication Quarterly," in terms of frequency, authorship, focus on different media and content, sampling, reliability reporting, links to theory, and use with other methods and data. (SR)

The "Chicago School" is the communications legacy left by late nineteenth and early twentieth century Chicago sociologists and journalists. It represents a research tradition of participant-observation and urban journalism concerned with the quality of urban life, as well as a commitment to solving urban problems through civic…

Investigates whether different measurements can significantly influence the outcome of a study. Examines whether voters learn more from political advertisements than from television news, using exposure and attention to measure television watching, confidence and accuracy to measure knowledge, and different control strategies. Finds that different…

Reviews the scholarly work that uses content analysis to study political substance in magazines. Uses a modified version of Laswell's communication model to classify the current literature. Discusses problematic issues and offers possible solutions. (SR)

After outlining feminist theory (conceptualization and characteristics), a study examined attitudes toward issues having to do with feminist scholarship and the fields of journalism and communication, particularly assessing the validity of the conventional wisdom that women are advised against doing feminist research. The subjects were a purposive…

Examines quantitative magazine research studies published in various journals during the period 1983-1993. Questions the heavy reliance on content analysis techniques to study the role of magazines in American society. Calls for a redirection in magazine research, combining media content studies with media effects studies. (SR)

Purposes and alternative forms of mass communications research are explored in this four-part presentation. Part One examines the origins of, and the differences between, two conflicting types of research: administrative research, in which the mass media are perceived as neutral tools, capable of serving a wide range of purposes; and critical…

Criticizes the large amount of often irrelevant, poorly designed, and poorly written quantitative journalism research. Notes that journalism education and mass communication education research published in scholarly journals is largely ignored by professional journalists, who find more value in the qualitative research reported in the journalism…

A survey of "Journalism Quarterly,""Gazette,""Public Opinion Quarterly,""Journal of Broadcasting," and "Journal of Communication" reveals that the early research on international news flow or coverage emphasized two aspects of news: (1) how the United States was portrayed in the media of other…