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Attitude Change1
Behavioral Science Research1
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Genova, B. K. L.1
Miller, Gerald R.1
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The Influence of Mispronunciation and Educational Level on Audience Ratings of Source Credibility and Audience Attitude Change.
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Genova, B. K. L.; Miller, Gerald R. – 1973
This study tested two primary hypotheses concerning the effects of mispronunciation on the ratings of source credibility. First, as the number of mispronunciations presented by a speaker increases, audience ratings of source credibility will decrease. Second, the effects hypothesized in the first statement will be stronger for audiences at a more…
Descriptors: Attitude Change, Behavioral Science Research, Communication (Thought Transfer), Credibility