The common marketing research practice of standardizing the columns of a persons-by-variables data matrix prior to clustering the entities corresponding to the rows was evaluated with 10 large-scale data sets. Results indicate that the column standardization practice may be problematic for some kinds of data that marketing researchers used for…

Factor and cluster analyses are distinctly different multivariate procedures with different goals. However, when used in a complementary fashion, each set of methods can be used to enhance the interpretation of results found in the other set of methods. Simple examples illustrating the joint use of the methods are provided. (Author)

Techniques used in contemporary social network analysis are applied to citation data for a network of journals from three time periods--1970/71, 1975/76, 1980/81. Blocks or positions in journal network based on structural equivalence correspond closely to categorization by aims and objectives. Hypotheses concerning journal networks are advanced.…

Two journal-to-journal matrices for psychology in 1950 and 1960 are analyzed in terms of structural equivalence to test following hypotheses: that journals of a discipline function as a status-role relational system; that interdisciplinary journals are distant from journals of a field; that journal networks have a core-periphery structure. (26…

Various methods used to assess the content of a test are reviewed, and a new procedure designed to improve on these methods is presented. The two tests considered are a professional licensure examination, the auditing section of the Uniform Certified Public Accountant Examination, and an educational achievement test, a nationally standardized…