In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…

To promote inclusivity in quantitative research about lesbian, gay, bisexual, and queer (LGBQ) students, scholars must first understand how sexual orientation data are collected in higher education survey research (Garvey, 2014; Rankin & Garvey, 2015). There is one research question that guides this study: How is sexual orientation demographic…

We examine the American landscape of higher education quantitative research concerning how gender and sex demographic information is collected. We use a directed content analysis to examine the prevalence and operationalization of gender and sex among widely used higher education survey instruments. Our findings illuminate a seemingly haphazard…