Student recruitment is essential for higher education institutions. There are various strategies to consider when organising student admissions and meeting recruitment objectives. Coopetition, which can be defined as cooperating with competitors, is one of them. Our qualitative study examines the elements at stake for French business schools that…

Neoliberal advocates frame school choice as the solution to the many issues plaguing public schools, including not meeting state standards, the opportunity gap, and disengagement. This market-driven approach makes school reputation--ideas continuously made and remade about schools dependent on perceptions or experiences--a critical dimension that…

In light of the current discourse around the alleged discriminatory nature of the SAT and ACT exams against underrepresented minority students, and the increase in American institutions of higher education choosing to adopt test-optional freshman admission policies, this study sought to identify weather these policies are associated with changes…

Higher education is often framed as a means to social mobility and increased earnings. However, the value of university education in the United States is coming under scrutiny in regard to its costs. This article examines a university education's return on investment (ROI) from attending different types of universities in the United States. Unlike…

As U.S. elite independent schools become more racially inclusive, white students may perceive a shift in their social position. Using qualitative data from school climate surveys at 10 such schools, 2014-2018, we explore how white adolescent boys experience these shifts emotionally. We find that a subset of particularly vocal white boys express…

In 2021, the National Association of School Nurses published an updated position statement affirming the unique position of school nurses to support the health and well-being of lesbian, gay, bisexual, transgender, and queer/questioning (LGBTQ+) students who are faced with a variety of health disparities rooted in experiences of stigma,…

Most studies on branding in higher education focus on external branding or image-building towards external stakeholders such as students. Internal branding is an underexplored topic, even though it should be considered as important as external branding. Internal branding is about achieving the necessary internal support for the external brand.…

This study explores the key factors influencing EFL teachers' transition to higher education, focusing on financial incentives, job security, professional development, and the reputation of academia. A qualitative research study was conducted and data were collected through semistructured interviews with 18 male and female EFL teachers who had…

Institutionalized oppression experienced by marginalized groups is central to post-secondary education and, if left unchallenged, will remain pervasive within academia (Lincoln, Y. S., & Stanley, C. A. (2021). The faces of institutionalized discrimination and systemic oppression in higher education: Uncovering the lived experience of bias and…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

In this paper, an understanding of how an elite institution pursues diversity initiatives is explored. Research afforded a better understanding of strategies adopted for recruitment and retention whereby positive results were reported after implementation. Removing barriers that may prevent marginalized populations from enrolling were critical…

The landscape of American higher education is becoming more competitive each year. Discussions about equity and increasing access to underrepresented student groups grows each year, particularly regarding the role of standardized testing. Some research has shown the SAT and ACT exams, the two primary college entrance exams used in the United…

Background/Context: Many states, school districts, and third-party platforms report measures of school performance. Such school ratings are widely consulted by parents and educators alike. The ratings appear to affect families' choices of where to live and where to enroll students (Bergman and Hill, 2018; Hasan and Kumar, 2019), as well as…

Gathering a diverse student body is important for institutions of higher education (IHEs) at the graduate/professional level. However, it is impossible to select a diverse student body from a homogenous group of candidates. Thus the aim of this study is to discover the extent to which diversity goals in admissions are precluded by the lack of…

The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…