High-quality print press of Russia and Belarus is actively involved in the coverage of the communication process between these countries. At the present stage the legacy of the Soviet Union continues to influence on interaction between the countries. Both countries form their own identity on the basis of patriotism and love for their Homeland.…

Reports of massive open online courses (MOOCs) appeared in mainstream news in the early 2010s with messages of potential disruption to existing higher education systems. Several years on, the role of MOOCs is still evolving. The media has the power to influence acceptance of new ideas, therefore this research investigates New Zealand news media…

This article was prepared for the Critical Media Literacy Conference in Savannah, Georgia in 2016. The central argument of the article is that Donald Trump's candidacy emerges from a new strategy: branding. The author explores the decade prior to Trump's rise and his political forebears, as well as consults critical marketing and television…

Before the 2000s and the buzz surrounding global rankings, many countries witnessed the emergence and development, starting in the 1970s, of academic media rankings produced primarily by press organisations. This domestic, media-based production, despite the relative lack of attention paid by the social sciences, has been progressively integrated…

Studies have shown how digital communications impact administrators' work, but few have looked at the reputational risks to school administrators incurred through social media and digital communications. This Alberta case study looks at risk through Kasperson et. al's (1988) social amplification of risk framework for an exclusion room controversy.…

An online survey of 374 US college students was conducted in April, 2015 to examine whether and how subjective norm, direct and indirect experiences related to China, their perceptions of China (China's country reputation), and media coverage of China influence their interests of studying in China. Statistical results show that their subjective…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

We use the results of a public opinion survey we carried out in 2012 on a sample of the Spanish adult population to offer a plausible explanation of one of the main conundrums of primary and secondary school teachers' prestige, not only in Spain, i.e. that, contrary to public discourse and to teachers' perceptions, this prestige has not fallen in…

Although many universities use social media to interact with stakeholders, little is known about the underlying mechanisms. Drawing on theories of self-presentation and community engagement, we develop a theoretical model to explain these crucial outcome factors. We then test the model based on secondary data from 159 universities. Our findings…

These days, branding is everything. Marketers go all out to position their product, control its image, and spin the message. For marketers at the nation's colleges and universities, the stakes are especially high. After all, they are entrusted with the image of institutions that have, in some cases, spent centuries building up their brand…

This conceptual paper traces the development of the culture and capture of celebrity in the field of educational leadership. Drawing on Rojek's ("Celebrity." London: Reaktion Books, 2001) typology of celebrity, we examine the emergence of celebrity of leadership that is activated via the current policy environment that compels schools…

Using ideological analysis as a frame, researchers analyzed institutionally created commercials (PSAs) that appeared in 28 U.S. college football bowl games over a seven-year period (2003-2009) to better understand the universities' brands as represented in these advertisements. They found many common elements such as showing traditional…

Social media are at the heart of the daily communications of adolescents. In many cases, however, adolescents are unaware of the consequences of the long-term availability of their online personal information. Given the rising prevalence of online background checks on potential partners, college applicants, and job candidates, online search…

Online reputation management (ORM), a component of e-marketing, has grown so fast over the past few years and has become increasingly significant to internet users. The permanence of the content generated on the net, mainly on social networks, has become a huge issue to consider. Because they live in this digital age, digital natives have a major…

The phenomenal growth in the use of social media in the past 10 years has dramatically and irreversibly changed the way individuals communicate and interact with one another. While there are undoubtedly many positives arising out of the use of social media, irresponsible or inappropriate use can have significant negative consequences. In the…