The research aims to identify the themes that leading universities worldwide focus on when constructing their image. The authors selected 50 international universities, leaders in the Times Higher Education World University Rankings (THE) for the year 2023, for the research. The research was carried out using content analysis. The material for…

Universities are specific local entities, and as such are in competition with one another for resources and prestige. The general tone of the literature--which sees universities mainly as specific organizations--is quite negative, with competition leading to destructive market and political forces. The tone is surprising, given the extraordinary…

We assessed the level of internationalization of Russian universities by different criteria, determined the influence of the indicators of internationalization on the attractiveness of universities and their competitiveness, identified the problem aspects of the considered process, and substantiated recommendations for their resolution. The study…

Universities face tough choices about how to allocate tight budgets. A frequent question is whether a significant investment in research that is crucial for the university's position in rankings will make the university more popular and lead to higher revenues from tuition. This paper analyses how the ranking and popularity of universities are…

Digitalization of university education in countries of Central Asia influences the satisfaction of the region's citizens' needs for knowledge and skills that are required in the quickly globalizing world. A high level of knowledge and practical skills, their accessibility, the openness of digital universities and teachers, flexibility of the…

With internationalization now an imperative for institutions of higher learning around the world, this article examines the specific case of how France's elite engineering and business schools, known as the "grandes écoles," have taken on this challenge. Mobilizing work on organizational allomorphism and the "glonacal"…

We offer a Cultural Studies approach--a transdisciplinary field of study critically examining contemporary culture--to illuminate the roles of cultural producers and consumers in mediating the meaning of university rankings amidst a global media landscape. Using the case study of Quacquarelli Symonds (QS) and drawing on the concepts of: (1)…

Purpose: The purpose of this study is to analyze the integration of sustainable practices in the strategies and operations of world-class higher education institutions (HEIs) under the theoretical guidance of Max Weber's instrumental and value rationalities. Design/methodology/approach: The results of the Quacquarelli-Symonds World University…

Through the market-based conception of neoliberal performativity, an interlocking set of socio-economic agendas integrate higher education (HE) in state-level systems of production and accumulation. Within the scope of globalism, the capacity to develop competitive human capital emerges as a proxy indicator of achievement amongst institutions of…

The article examines the global university reputation race, launched in 2003. Between 2003 and 2010, there appeared a cluster of publications on the qualitative comparative analysis of their methodologies, and since 2010, a cluster of publications on the quantitative comparative analysis of university rankings has started to form. The review made…

Joining the tide of global internationalisation of higher education, Chinese universities have embraced English-medium instruction (EMI) as a strategic response. The adoption of EMI is to comply with government mandates and for institutional survival, as it will increase the international ranking and bring in more income from international…

Purpose: This study aims to explore how the national quality assurance system pushes the obtainment of international accreditation and investigates the dual pursuit of international and national accreditations by higher education institutions (HEIs), focusing on the urgency, challenges and success factors involved in leading and managing the…

With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…

Global university rankings have reshaped the landscape of higher education (HE) across various parts of the globe. The intensified competition stirred by these rankings has significantly affected academic lifestyles. The quest for global university rankings has also inevitably increased the degree of homogenisation amongst universities. Given the…

As an emerging quality assurance system, Vietnam has undertaken various research initiatives in this field. This chapter provides an initial review of research on quality assurance in Vietnamese higher education that helps identify quality assurance aspects and methodologies crucial for the development of quality assurance practices and systems.…