Colleges and universities rely on their image to attract new members. Organizational image is the total of thoughts, emotions and perceptions resulting from clear conclusions of information formed in the minds of stakeholders as a result of communication with the institution about that institution and its elements. The purpose of this study is to…

Serving the needs of adult learners in today's economic environment is becoming a greater priority for colleges and universities. Student satisfaction is considered a core element for higher education institutions serving traditional-age students. More colleges and universities are expanding this assessment activity to adult students as well. As…

The way in which Columbia College, Missouri, is perceived by potential students, government officials, donors, and neighboring institutions was surveyed. Of the 900 randomly selected study group members, 519 responded to a mail questionnaire, which is appended. As many as 37 percent would not or could not give an opinion regarding the college's…

A community assessment questionnaire was developed at Worthington Community College (WCC) to determine sources of information about WCC, attitudes toward and knowledge of WCC, educational needs and interests, how WCC's service population could best be served, and respondent characteristics. A total of 200 people in six population centers were…

This report summarizes results of a survey of students in the recently-initiated part-time evening program of Nova Southeastern University (Florida) law school. Respondents included all 54 evening program students enrolled in spring 1997. Results indicate that about half the students hold a job that is either highly or moderately related to their…

A survey of 1,499 graduate students from 7 colleges and universities in northeastern Ohio identified 15 major factors in graduate business school choice: academic reputation, accreditation, evening classes, programs, potential degree marketability, part-time programs, completion time, proximity, costs, faculty contact time, location, library size,…