Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…

This paper empirically explores the underlying factors influencing students' choice of private education providers in a developing country. Hence, this research aims to contribute to the existing literature by enhancing the understanding of university choice among students, satisfaction, and loyalty, particularly within the context of African…

Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

The last decade has seen tremendous growth in the proportion of students of color among undergraduates in the United States, and yet racial inequalities persist when it comes to enrollment at top-tier universities, college completion rates, and the concentration of student loan debt following college graduation. In this article, the authors point…

Many studies are dedicated to MOOCs, however there was no clear answer to what makes a particular MOOC popular. This study was an attempt to answer this question. Data about MOOC distribution was collected for this research, including category data, university types and MOOC platforms, data regarding MOOC popularity in different time periods, and…

While the popularity of the psychology major and the sociology major were comparable in 1970, sociology witnessed a decline while psychology witnessed expansion. This article considers strategies of expanding the popularity of the sociology major, considering data from a variety of sources. Primary recommendations are to configure programs to…

Purpose: It is considered a mystery by many people that, despite charging significantly higher fees when compared to public institutions, research has shown an increase in the demand and enrolments at private higher education institutions. The purpose of this paper is to investigate the critical factors considered by students when deciding to make…

In this paper, we analyze how students select particular sections of required undergraduate courses at a regional public university in Texas. Specifically, we study how perceived instructor quality and other course section attributes, such as meeting time, impact enrollment. We find strong evidence that publicly available information about…

In an era of increasing global competition in education related markets, many higher education institutions in the United States have come to realize the need to market better for international students. Community colleges are no exception and have become increasingly active in recruiting international students using education agents. Using…

Distance learners are typically excluded from discussions of student mobility. This paper explores distance student choices and experiences, drawing on a study that included students who enrolled in distance education courses at a university outside of their home province. Findings from this study suggest that program and course considerations…

The world of higher education is a world of sorting, selecting, and ranking--on both sides of the market. Colleges select students to recruit and then to admit; students choose where to apply and which offer to accept. The sorting process that gets the most attention is in the higher reaches of the market, where it is not too much to say that…

Develops an inter-temporal optimization model linking academic achievement reputation, and the pool of student quality available to an institution. Describes empirical study of student-quality dynamics and its relation to the model. Finds that SAT levels of attracted students follow a convergent process as predicted, with graduation rates,…

Asserts that state colleges, squeezed between research universities and community colleges, are falling even further behind due to pressure from legislators and growing competition from distance education and for-profit institutions. Discusses various issues in their decline and attempted makeovers, including faculty, "mission creep," declining…

A survey of 382 students in four-year automotive technology programs found that reputation of the program and the university were key enrollment influences. Other factors influencing choice included campus visits, parents/relatives, counselors/teachers, technology-based recruitment activities, and friends. (Contains 31 references.) (SK)

A University of Toronto (Canada) study of medical school applicants accepting (n=784) and declining (n=255) admission identified influential factors. Some (living cost, location) cannot be affected by the institution. The institution has limited control of others (faculty size, school environment) but can influence applicant perceptions. One…