The research aims to identify the themes that leading universities worldwide focus on when constructing their image. The authors selected 50 international universities, leaders in the Times Higher Education World University Rankings (THE) for the year 2023, for the research. The research was carried out using content analysis. The material for…

Considering the ubiquity, large volume of similar courses, and the huge cost of a course, it becomes imperative to understand factors affecting MOOCs course enrolments. This paper aims to investigate how the home page elements of a MOOC influence students' enrolments. The elements in the home page include course category, course description, team…

With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…

An increase in scholarly publishing has been accompanied by a proliferation of potentially illegitimate publishers (PIPs), commonly known as "predatory publishers." These PIPs often engage in fraudulent practices and publish articles that are not subject to the same scrutiny as those published in journals from legitimate publishers…

One of the goals of China's 'Double First-class' initiative is to boost the top-notch disciplines in those next-to-top universities and allow their differentiated paths towards development. This study investigates Chinese universities' policy interpretations and strategic responses to this national initiative through a social network analysis of…

The discourse regarding globalisation and particularly 'global competition' has appeared in a range of socio-economic areas and higher education is no exception. Global competition has been the policy context in which a range of national excellence initiatives have been developed. These have often involved competitive processes with significant…

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…

Purpose: This study aims to answer the research question: How to evaluate the structure of global university sustainability rankings according to the Berlin Principles (BP) framework. Design/methodology/approach: The authors investigated two global sustainability rankings in universities, The UI green metric World University Ranking (WUR) and the…

Higher education institutions (HEIs) often function in an environment where various institutional pressures force them to position themselves on a national-international orientation scale in order to gain legitimacy in the eyes of different constituents with different expectations. Empirical insights, however, on how HEIs respond to these forces…

The aim of this study is to compare the results of successful mergers in terms of ranking performance of the so called 'world-class' universities in a European Union context, with a view to identifying the challenges these universities face in their post-merger situation and strategies. After a content analysis, four themes emerged: crucial…

Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences,…

Developing a clear and applicable mission statement is essential for business schools to obtain AACSB accreditation, and it is also a core embodiment of their ability to achieve sustained excellence. By the end of 2023, a total of 48 business schools in mainland China have been accredited by AACSB, which has a positive modelling effect on the…

Purpose: This study aims to analyse and evaluate the methodology followed by the Times Higher Education Impact Rankings (THE-IR), as well as the coverage obtained and the data offered by this ranking, to determine if its methodology reflects the degree of sustainability of universities, and whether their results are accurate enough to be used as a…

In the context of the current sociopolitical climate, schools of social work's expressed commitment to equity and justice is of paramount relevance. Utilizing course descriptions and syllabi posted online, we used content analysis to identify equity and justice-related content within the explicit curricula of 19 master of social work programs in…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…