The customer-based brand equity (CBBE) framework was developed for commercial buying purposes but has been applied in this study to institutional marketing, i.e. to MBA programs in Dutch business schools. Although academic institutions spend significant amounts of their budgets on Marketing, branding research for this field is still limited. To…

Universities are increasingly perceived as strategic organizational actors that position themselves in the competition for reputation, resources, and talent. This study asks whether such positioning within the organizational field can explain variance in university governance structures. We quantitatively explore and explain the distribution of…

Universities are specific local entities, and as such are in competition with one another for resources and prestige. The general tone of the literature--which sees universities mainly as specific organizations--is quite negative, with competition leading to destructive market and political forces. The tone is surprising, given the extraordinary…

Initiatives to build research universities to have world-class universities, the creator and the disseminator of scientific knowledge in knowledge-based economies, are among the most important policy reactions in higher education systems. With an increase in demands on greater accountability, transparency, and efficiency, studies investigating the…

This research article establishes the relationship between key performance indicators and the academic and research quality performance and assessment and quality assurance of any large multidisciplinary academic and research institution or university. The indicators in terms of qualitative and quantitative are being proposed below and are…

We assessed the level of internationalization of Russian universities by different criteria, determined the influence of the indicators of internationalization on the attractiveness of universities and their competitiveness, identified the problem aspects of the considered process, and substantiated recommendations for their resolution. The study…

This research aims to comparatively examine the changing appearance of world rankings of Asian HEIs among their global competitors from 2015 to 2025. The study group consists of the top five HEIs indexed in the 2024 Times Higher Education Asia University Rankings from the nine countries with the largest population in Asia and the top five HEIs…

With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

With internationalization now an imperative for institutions of higher learning around the world, this article examines the specific case of how France's elite engineering and business schools, known as the "grandes écoles," have taken on this challenge. Mobilizing work on organizational allomorphism and the "glonacal"…

This paper focuses on educational equity in China using the experience of school choice reform in Shanghai. The education authority in Shanghai has launched a host of policy measures to address "school choice fever" (zexiao re) where parents compete to enrol their children in a top-performing school. The policy initiative has been…

Objectives: Previous research highlights the strong correlation between certain personality traits and individual career adaptability levels, yet the role of competitive personality remains underexplored. This study aims to fill the gaps by assessing the relationship between competitive attitudes and career adaptability among Chinese college…

Student recruitment is essential for higher education institutions. There are various strategies to consider when organising student admissions and meeting recruitment objectives. Coopetition, which can be defined as cooperating with competitors, is one of them. Our qualitative study examines the elements at stake for French business schools that…

Since the launch of the double world-class (DWC) project in 2015, China has entered into a new stage of building world-class universities. What makes China give up the existing projects for a new one? Towards the end of its first five-year cycle, has the version 2.0 of building world-class universities in China achieved the desired results? This…

Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…

For decades, college athletes have been barred from using their name, image, and likeness (NIL) to earn money through the sort of lucrative endorsement deals that professional athletes commonly sign. The ban by the National Collegiate Athletic Association (NCAA), which sets the rules for college sports, was intended to reflect students' official…